Wednesday, April 29, 2009

Seiko Velatura Direct Drive Watches

The absolute mastery of the color orange is a growing trend with the new face of Seiko
. Perfectly balanced color contrast – from the inimitable orange monster to the exquisite example of horology progress – the Velatura direct drive. The deep orange perfectly balanced not by just color – but texture too, with this new Velatura. By specifically highlighting the luminescence of each hour marker with black, Seiko effectively creates texture on the dial of the watch that perfectly accentuates the texture on the rubber strap of the watch – giving the watch life on your wrist. The Seiko orange trend literally “POPs” the color of the watches right off your hand and this deep orange vs. black contrast is no different.

The effortlessness of perfect harmony is never more apparent with Seiko
than their new Velatura Yacht Timer complication. That Seiko has remained the industry standard for so many years is obvious. In these tighter economic times, Seiko brilliantly launches THE watch collectionthat throws it out in sharp relief against the “high-end” watchmakers. Where people were once looking to push the envelope in cost-of-living – Seiko masterfully allows you to live within it. The Velatura range – the stunning yacht master movement shows that you don’t need to spend $3-5000 on a watch to put a “pazzaz” on your wrist. Thank you Seiko for stepping up!

The industry leader in constant style and engineering evolution, Seiko rises to the front of the line again with another stunning accolade – the Velatura Direct-Drivemasterpiece. Allowing the wearer to self-wind or kinetic wind their watch, Seikoshows how important customer input is and how to not just meet the needs of the consumer public – but blow them out of the water. They didn’t just design a new complication in an old case design, they have redesigned watch wearing, taking on the “big boys” and crushing them. To wear a Velaturais showing progressive thought and perfect style. The two tones show perfect symmetry with the balance of gold and the softness of the white dial, the black and stainless perfectly accented with the red hands – to give “flair” without the ostentatious. Seiko’s Velatura blue dial is inimitable in its luscious color palate and intensity. The slight gilt of the polished stainless steel marries well with this classic color combination.

If there was perfection in the world, the Seiko Premiercollection personifies this. I find Seiko’s approach to the shape of the case and comfort of the band a masterful science of proportion and weight. Never more apparent that with the Premier rectangular watches they produce – regardless of their bracelet or strap. Seiko hits the nail-on-the-head with the perfectly sized watch that screams class and understates the wearer concurrently. The soft colors of the leathersand sharply contrasted roman numerals on the dial, meld the entire package together into beautiful works of art on my wrist. With the “oversized” and thick watches available today – Seiko maintains it market supremacy with class and distinction – The Premier Collection is really one of a kind!

I want to take an opportunity to thank Seiko for their recent addition of rose gold to their watches - specifically the Seiko Premier and the Seiko Cortura collections. Rose gold is a color that perfectly enhances light skin tones and contrast well in low light or darker skin colors. With the recent addition of Rose gold appearing in the “Uber Chic” and needless to say, very expensive watches, we mere-mortals could only look at wistfully and say “one day”….
Then Seiko introduces the rose gold Cortura and Premier watches – with matching pairs and sharp contrasts – with diamonds and black leather - and now we rise up from the minions to the “haute couture” amidst the rest of the echelons in society. Needless to say that the watches are the reliable Seiko craftsmanship our grandparents laud and maintain the accurate time-keeping we have been allowed to expect from this reputable company.